“Whenever you find yourself on the side of the majority,
it is time to pause and reflect”
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—Mark Twain
For too long, commuting has been defined by conformity.
Following the same routines,
stuck in traffic, watching the same brake lights at intersections.
And what do we get? The same predictable vehicle options:
Turbo
Hybrid
Electric
Power
Torque
Acceleration
Efficiency
Consumption
Range
For decades, we, as key players in the mobility industry, have done the same.
We’ve divided people into categories,
assigning them as clubs,
cultures,
or identities
that align with the mainstream.
And then, we created solutions that suit the majority.
The result?
.
.
.
.
Conformity
Now, it’s up to you.
Purchase, conform, and get along.
Or purchase, be yourself, and live life on your terms.
Today, people express themselves to earn a living.
But isn’t it time to stop following trends just to spend money?
At
We’re here for you.
We’re developing urban vehicles that don’t just support sustainability for users but also for the people and environment around them.
We promise there will be no conformity from us
—
not for our users, nor for anyone else.
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